Felt Agency
Brand strategy, sponsorship, rights management and commercial partnerships — built exclusively for the global poker and casino industry. Deep sector knowledge. A network that matters.
What we do
Positioning, messaging and identity for poker tours, operators, casinos and players entering new markets. We understand what resonates with the poker audience — the culture, the psychology, the unspoken codes — and what doesn't.
Rights valuation, deal structuring and negotiation on behalf of tours, operators and players. We connect poker properties with the right commercial partners and structure agreements that hold their value over time.
Long-form commercial relationships between poker brands and the global companies that want access to this audience. We identify the right match, make the introduction, and manage the relationship.
Commercial representation for professional players and touring properties. Sponsorship acquisition, brand endorsement management, licensing and media rights — handled with discretion. You focus on performance. We handle the commercial side.
Who we work with
WPT, EPT, WSOP and independent series seeking commercial sponsors, broadcast partners and long-term brand strategy. We understand the tournament ecosystem from the inside — the constraints, the audience, and the commercial levers that others miss.
Established casino groups and new gaming properties entering competitive markets. Poker room positioning, player acquisition strategy, tournament programming and the brand infrastructure needed to build long-term destination value.
Players with a public profile who want to convert their reputation and audience into commercial value. We work selectively with players who are serious about building a brand — not just looking for a logo on a hoodie.
Crypto, financial services, luxury goods and hospitality brands looking to reach the poker audience credibly. We manage the introduction carefully — the right partnership, at the right level, with the right message. One wrong activation in this market is memorable for the wrong reasons.
Work with Felt
We don't pitch decks to everyone. If you're building something serious in poker — a brand, a deal, a partnership, a market entry — reach out directly. We'll tell you quickly whether we can help and how.